+ TOPICAL WELLNESS
Inspired by our farm in India.
Sage & Veda is a topical wellness brand built on one belief: that touch, scent, and texture change how you feel from the outside in.
SHOP NOW+ A NOTE FROM THE THREE SISTERS
Dhana's hair fell out in clumps. Not kidding. A bad salon trip left her with chemical burns at the crown. She tried everything.
Then she went back to what she knew - hair oiling. The problem? Every oil was either expensive, greasy, or smelled medicinal. She dreaded it.
So three sisters decided to fix that. We built what we actually wanted to use. Modern formulas powered by neuro-sensorial science. Accessible luxury - the kind that doesn't require a second mortgage.
Products that go from AM to PM and make you feel something every time you use them.
That's Sage & Veda.
Dr. Arundhati, Dhana & Amarja
Topical wellness.
A system of adaptogen-rich formulas for face, body, and hair. Designed to be felt in the moment. Built to deliver results over time. Products for every mood and daily use.
SCIENCE. Sensory. INTENTIONAL.
+ THE THREE SISTERS
Three sisters. Three superpowers. One vision.
Dr. Arundhati Pawar
CO-FOUNDER · CHIEF SCIENTIFIC OFFICER
Doctor by day, potion-maker by - also by day. Aru leads every formula from first ingredient to final batch. Thirty years of medicine taught her that the body responds to what it experiences. Her standard is simple: if the evidence doesn't support it, it doesn't go in the bottle.
Dhana Pawar
CO-FOUNDER · CEO
Dhana has built and scaled companies to IPO and acquisition - but her most refined skill has nothing to do with tech. With an acute sense of smell and a lifelong passion for products that connect people to their senses, she co-founded Sage & Veda to bring science-driven sensory care into everyday life.
Amarja Pawar
CO-FOUNDER · CHIEF BRAND OFFICER
Marketer and chef with a sensorial obsession. Amarja's culinary training sharpened her instincts for texture, scent, and taste. A decade of building consumer brands from the ground up gave her everything else. She guides every brand experience with warmth, precision, and a nose that rarely misses.
"We didn't outsource the science. We didn't outsource the brand. We built it ourselves - and that's the only reason it works."
our values.
Science over story.
Every ingredient is in the formula because the evidence supports it. Not because it trends.
Sensory over surface.
We formulate for how a product feels and what it does to your mood, not just what it promises on paper.
Formulation is the product.
Our medical doctor leads R&D. No trend-chasing. Every batch is reviewed multiple times before it ships.
Fewer products. Deeper results.
One oil for face, body, and hair. We believe less, done well, beats more, done adequately.
+ WHAT GOES IN
Twenty plants. Each one chosen for a reason.
We don't add ingredients for marketing reasons. Every plant in every formula is there because the research supports it and the skin responds to it.
ASHWAGANDHA
Adaptogenic. Calms stressed skin through topical application.
ROSEHIP
Vitamin C-rich. Supports visible repair and glow.
MORINGA
Antioxidant-rich. Protects skin from environmental stress.
JATAMANSI
Calming adaptogen. Triggers the olfactory-limbic pathway.
TULSI
Adaptogenic. Anti-inflammatory. Supports scalp balance and sensory reset.
AMLA
Strengthening. Supports hair and scalp health over time.
What's never in the formula.
+ OUR PROMISE
Packaging that earns its existence.
Every material choice we make starts with one question: does this need to exist? Glass because it's refillable and recyclable. FSC certified paper because forests matter. No glue because it complicates recycling. No excess because it's waste.
- Glass bottles - refillable and recyclable
- FSC Certified paper - responsibly sourced
- No glue - packaging designed for full recyclability
- Leaping Bunny certified - cruelty-free, always